Thursday, December 1, 2016

How to generate leads for a WordPress business - Building a WordPress business diary

[embed width='800' height='600']https://www.youtube.com/watch?v=AZCDwZkqmEk[/embed]

I need a sure-fire, repeatable plan to generate leads for my business. It's easy to get wrapped up in the new shiny objects, themes and plugins. But what we really need is a lead generation plan that works. Lead generation is like proper stock market investing. It should be a repeatable task, that's almost boring because it's so well automated. It should generate a return and reliably sustain my business

I'm going to go over my exact lead generation plan, using the WP Elevation better clients worksheet - mass lead generation. It's going to tell us the problem we're solving, the work we need to do AND write a sales pitch designed to get people's attention

This is not focusing on the strategy, for example, lead magnets and webinars. This isn't talking about the tools or whats working for other people. This is looking at the communication and copy that will get people interested.

After this, the plan is to write and create products that HELP people solve the problems that we uncover here.

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